The media is vast and is available to nearly every niche market you can think of. Journalists are looking for content but only the most qualified content will be accepted by big media sites.
Like the media, blogs are available to every niche only more so. Find the highly-engaged blogs in your market and set your digital marketing strategy to getting content on those blogs.
Who are the big wigs in your market? They probably have social media, a website/blog and much more. How can you get your content in one of these areas?
Pay per click ads and social media ads have made it easier than ever to spend a little amount of money to reach hundreds of targeted customers in your market.
If you don’t interact with people, it shows you’re not paying attention or that you don’t care. If someone @ messages you, reply promptly. If someone re-tweets you, thank them and check out their profile. If you like it, follow them. Ask questions and answer questions. These are basics to help you get started with Twitter, especially if you’re a business.
Building business relationships is a key part of a successful digital marketing plan. Content exchange among your partners will improve traffic, engagement, visibility, backlinks and much more.